New business magazine launches in Canada

Todd Babiak of The Edmonton Journal writes about Unlimited, a new business magazine launching in Canada.

Babiak wrote, “Ten years ago, a business magazine with an editor like Rubinstein and a team full of managers from Toronto and Vancouver titles like This and Shift and Adbusters wouldn’t have seemed possible in Alberta. Boosterism Ã la Conservatism was about all anyone wanted to read. Today, we live in an increasingly diverse and mature province, and a major aspect of that maturity is an ability to endure thoughtful criticism.

“‘There are serious problems in this province that need to be addressed,’ says Rubinstein. ‘And a magazine can be both: you can praise the good and criticize the bad, and do it side by side. That’s what I like, for example, about Toronto Life. They’ll profile a restaurant with $250 meals next to a story about crack addicts. A city is a democracy and democracy is kind of messy.’

“‘Look at the juxtaposition of the Hardware Grill and what’s on the rest of the block. That has to be addressed, but a lot of magazines don’t tell the truth about what’s really happening in Alberta.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.