Kevin O’Keefe, who writes the Real Lawyers have Blogs site, encourages his attorney colleagues to network with reporters from American City Business Journals.
O’Keefe writes, “ACBJ has a ton of reach: 3.6 million print readers, 10 million unique visitors a month to their sites, and 225,907 attendees to their conferences and events.
“Their audience is a perfect demographic for lawyers and law firms: 66 percent are in top management at their companies, average net worth of more than $1.68 million, household income of $227,000, and 85% have college degrees.
“I had exchanges with three reporters this morning after tweeting their stories earlier in the morning. Each of the stories were relevant to what I do and of interest to my followers.
“In each tweet I shared the essence of the story, added a comment, and attributed the story to the reporter. By doing so the reporter gets notified of my Tweet and sees my take. Each of the reporters responded, one of whom I had a longer exchange with.
“Two of the reporters were with ACBJ business journals, one in Memphis and one in Buffalo.”
Read more here.
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