OLD Media Moves

Networking with ACBJ reporters

August 7, 2014

Posted by Chris Roush

Kevin O’Keefe, who writes the Real Lawyers have Blogs site, encourages his attorney colleagues to network with reporters from American City Business Journals.

O’Keefe writes, “ACBJ has a ton of reach: 3.6 million print readers, 10 million unique visitors a month to their sites, and 225,907 attendees to their conferences and events.

“Their audience is a perfect demographic for lawyers and law firms: 66 percent are in top management at their companies, average net worth of more than $1.68 million, household income of $227,000, and 85% have college degrees.

“I had exchanges with three reporters this morning after tweeting their stories earlier in the morning. Each of the stories were relevant to what I do and of interest to my followers.

“In each tweet I shared the essence of the story, added a comment, and attributed the story to the reporter. By doing so the reporter gets notified of my Tweet and sees my take. Each of the reporters responded, one of whom I had a longer exchange with.

“Two of the reporters were with ACBJ business journals, one in Memphis and one in Buffalo.”

Read more here.

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