Dave Kansas, the current president of the Society of American Business Editors and Writers and the Money & Investing editor of The Wall Street Journal, gave what I will politely call an “amusing” interview to Lindsay Campbell on Wallstrip.com about life as a business journalist.
To watch the video, go here. If you don’t have time to watch the whole thing, here are some of the highlights:
Kansas talked about his time at TheStreet.com and why he went back to a newspaper.
The huge challenge of being a business journalist, said Kansas, is to get inside the corporations that they cover.
When asked about business journalism on the Internet and whether it’s preferable now to start a site that is free or has paid content, Kansas said, “Right now, we’re in a period of growth online where you want to think about being big. Information will be increasing in a way that will be useful to people. I think it’s a scattershot approach.”
His favorite business journalist? Allan Sloan of Newsweek. “He’s not a boring guy,” said Kansas. “He is totally fearless.”
Word association game: “CNN Money.” Kansas: “I have to change the channel when Lou Dobbs comes on.”
“Jim Cramer.” Kansas: “I have to change the channel.”
“Wallstrip.” Kansas: “High quality. It’s kind of an odd name though. Kind of like a comic strip.”
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