Morning Brew will have $20 million in revenue in 2020

Josh Sternberg interviewed Morning Brew CEO Alex Lieberman about the business news email newsletter company and its performance. Lieberman disclosed in the interview that the company will have $20 million in revenue this year.

Here is an excerpt:

At what point do you do original reporting?
We are starting to get there. What we’ve always been: curation and remixing. This idea of reading original sources, reporting and writing from scratch with our voice.
Where we’re going: the priority of the business is to go deeper. How do we keep people on site?
With our B2B audiences, original content will be more necessary. Industry professionals will come to us for insights and analysis. We won’t ever be breaking news. I think it will be like Ben Thompson, doing analysis and thought provoking analysis to help the business professionals think more deeply about the industry they’re in.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.