Categories: OLD Media Moves

Morning Brew starts new newsletter covering retail

Business newsletter Morning Brew launched a new vertical targeted at those in the retail and ecommerce space on Wednesday.

Melynda Fuller of Publishers Daily reports, “Retail writer Halie LeSavage, who joins Morning Brew from Glamour, compiles the newsletter. Ahead of testing it with the beta group, she spoke with several retail professionals about how they consume industry news.

“‘By and large, they had the same gripe: There’s so much happening in retail, but there isn’t a single source that curates retail news with a sense of humor,’ LeSavage said. She added Morning Brew’s platform and email allows it to ‘have a direct line of communication with our audience.’

“Morning Brew hit 1 million subscribers back in March and reports its emerging technology newsletter hit 50,000 subscribers in its first week following launch. Current open rates across it and the company’s core newsletter are over 44%.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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