Business newsletter Morning Brew launched a new vertical targeted at those in the retail and ecommerce space on Wednesday.
Melynda Fuller of Publishers Daily reports, “Retail writer Halie LeSavage, who joins Morning Brew from Glamour, compiles the newsletter. Ahead of testing it with the beta group, she spoke with several retail professionals about how they consume industry news.
“‘By and large, they had the same gripe: There’s so much happening in retail, but there isn’t a single source that curates retail news with a sense of humor,’ LeSavage said. She added Morning Brew’s platform and email allows it to ‘have a direct line of communication with our audience.’
“Morning Brew hit 1 million subscribers back in March and reports its emerging technology newsletter hit 50,000 subscribers in its first week following launch. Current open rates across it and the company’s core newsletter are over 44%.”
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