Money deputy editor Lim departs for PR firm

Paul Lim

Money magazine deputy editor Paul Lim has joined BackBay Communications as vice president and will lead its asset and wealth management group.

Lim’s responsibilities include overseeing the group’s accounts and developing and implementing strategic communications plans on behalf of clients, including integrated content marketing campaigns and media relations.

BackBay’s asset and wealth management clients include Adams Funds, Athena Capital Advisors, Boston Partners, Fiduciary Trust Company, Harbor Capital Advisors and Northeast Investors Trust.

As deputy editor at Money, Mr. Lim oversaw all financial and investing coverage at the magazine and its affiliated website. While at Money, he also served as a contributing columnist for The New York Times, writing about investing and the markets for the national newspaper’s Sunday business section.

Before that, he served as the chief financial correspondent for U.S. News & World Report and was a financial writer for The Los Angeles Times, where he also wrote a recurring column on retirement investing.

Lim received an A.B. in politics from Princeton University, and earned an M.A. in public administration from the Fels Institute of Government at the University of Pennsylvania.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.