Money magazine deputy editor Paul Lim has joined BackBay Communications as vice president and will lead its asset and wealth management group.
Lim’s responsibilities include overseeing the group’s accounts and developing and implementing strategic communications plans on behalf of clients, including integrated content marketing campaigns and media relations.
BackBay’s asset and wealth management clients include Adams Funds, Athena Capital Advisors, Boston Partners, Fiduciary Trust Company, Harbor Capital Advisors and Northeast Investors Trust.
As deputy editor at Money, Mr. Lim oversaw all financial and investing coverage at the magazine and its affiliated website. While at Money, he also served as a contributing columnist for The New York Times, writing about investing and the markets for the national newspaper’s Sunday business section.
Before that, he served as the chief financial correspondent for U.S. News & World Report and was a financial writer for The Los Angeles Times, where he also wrote a recurring column on retirement investing.
Lim received an A.B. in politics from Princeton University, and earned an M.A. in public administration from the Fels Institute of Government at the University of Pennsylvania.