Categories: OLD Media Moves

Minority and independent businesses rate biz coverage

Eighty-eight percent of minority and independent business owners who have been interviewed by the media say the story that resulted was fair and accurate.Â

However, 83 percent of respondents said reporters must improve their understanding of business.

These findings are a part of new research on coverage of minority-owned and privately held businesses from The Donald W. Reynolds National Center for Business Journalism.

The research, released Friday at the 2008 UNITY Convention in Chicago, is comprised of two studies, one based on 400 interviews with private and minority business owners and managers throughout the United States. The second takes a look at the journalist perspective through the survey of 125 U.S.-based business journalists.

“Private and minority-owned businesses play important roles in the community, but too often have been overlooked in coverage that focuses on big business,” said Andrew Leckey, director of the Reynolds Center. “We found that both the business owners and the journalists want to see this change.”

Despite the high percentage of business owners who said they were satisfied with coverage, 68 percent of respondents say business reporters too often ask slanted or misleading questions.

Read more here.

Recent Posts

WSJ’s Brown is leaving publication

Ken Brown of The Wall Street Journal is leaving the news organization. He is an…

11 hours ago

Jones will not seek another Dow Jones News Fund board term

Dow Jones News Fund President Brent W. Jones announced at the nonprofit journalism training organization’s…

11 hours ago

Bloomberg hires Clark to cover VC and startups

Jillian Ward, managing editor for U.S. technology at Bloomberg News, sent the following note to…

12 hours ago

Berke of STAT News on the importance of its coverage

Rick Berke, a co-founded and executive editor of STAT News, writes about the importance of…

12 hours ago

Maxwell joins Gizmodo as a tech reporter

Thomas Maxwell has joined Gizmodo as a tech reporter. He previously was at Business Insider covering…

17 hours ago

Banking Times acquires The New Fiver

Banking Times has acquired the domain name "The New Fiver" for an undisclosed amount, aiming…

1 day ago