Categories: OLD Media Moves

Minority and independent businesses rate biz coverage

Eighty-eight percent of minority and independent business owners who have been interviewed by the media say the story that resulted was fair and accurate.Â

However, 83 percent of respondents said reporters must improve their understanding of business.

These findings are a part of new research on coverage of minority-owned and privately held businesses from The Donald W. Reynolds National Center for Business Journalism.

The research, released Friday at the 2008 UNITY Convention in Chicago, is comprised of two studies, one based on 400 interviews with private and minority business owners and managers throughout the United States. The second takes a look at the journalist perspective through the survey of 125 U.S.-based business journalists.

“Private and minority-owned businesses play important roles in the community, but too often have been overlooked in coverage that focuses on big business,” said Andrew Leckey, director of the Reynolds Center. “We found that both the business owners and the journalists want to see this change.”

Despite the high percentage of business owners who said they were satisfied with coverage, 68 percent of respondents say business reporters too often ask slanted or misleading questions.

Read more here.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

1 day ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

1 day ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

1 day ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

1 day ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

1 day ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

1 day ago