Milwaukee’s NBC affiliate and Milwaukee Business Journal have forged a multimedia partnership that also includes WTMJ Radio.
Plans for the content partnership include collaboration on special series that focus on specific aspects of the local business landscape; teaming up on investigative reports, and regular contributions from Milwaukee Business Journal reporters on TODAY’S TMJ4 news.
Mark Kass, editor-in-chief for the Milwaukee Business Journal, said the partnership will allow the paper to expand the reach of the many exclusive stories it has weekly on its website and in print.
“Our partnership with WTMJ Radio has been an excellent addition to the market place and this new plan takes all of us to an even higher level,” he said in a statement. “The real winners are all the Business Journal readers and TODAY’S TMJ 4 viewers who will have access to much more vital information about southeastern Wisconsin.
