Reuters reports Monday that Microsoft will be the exclusive provider of display and contextual advertising for the Web site of business news channel CNBC.
Reuters stated, “The agreement takes effect immediately, with Microsoft delivering contextual ads, which are based on what the user is viewing, for CNBC.com later this month. Display ads will start in March.
“CNBC.com draws 2.6 million visitors a month, many of whom, according to Microsoft, represent a ‘high-quality’ audience that advertisers are eager to reach.
“Microsoft has struck similar advertising syndication deals with Digg.com, a site that lets readers recommend articles to others, and social networking site Facebook.”
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