Stephen Webster writes on True/Slant about how Microsoft introduced its nifty new Xbox 360 console today to a room of journalists — and gave a console to every journalist in attendance.
“Yes, Microsoft basically bribed the press.
“When I was a newspaper journalist working for a business publication, PR houses would send us free stuff all day, every day. The ethical line was a frequent consideration and lots (I mean LOTS) of gifts were returned to sender.
“I do not expect anyone in the gaming press will be refusing their free consoles … Even though virtually everyone already has an older 360 model.
“While there is a valid ethical response to accepting the thing — hardware reviews are a vital keystone in the gaming press — the way Microsoft went about their gifting today smacks of bribery and toe-sucking.”
Read more here.
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