MediaBistro may be interested in PaidContent.org

Sharon Waxman of The Wrap reports that MediaBistro is interested in acquiring PaidContent.org, which was put up for sale this week by Guardian Media.

Waxman reports, “In fact it’s hard to see how the site is not losing money – with no visible advertising other than network ads, and traffic that hasn’t changed much in years.

“The site’s respected editor Staci Kramer does not write as often as she used to, and Ali has been gone for more than a year. And it still has to support a staff of 16, according to the Guardian.

“That’s a lot of overhead for a site that commands about 366,000 unique monthly visits according to Quantcast.com, with the full network drawing about 466,000 unique visits.

“That is not substantially more than when Guardian bought the site, and flies in the face of the Guardian’s claim on Monday of huge growth.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.