Jeff Bercovici of DailyFinance.com writes Wednesday that putting radio show host Don Imus on Fox Business Network in the morning might just work.
“Indeed, MSNBC’s simulcast of Imus in the Morning performed better in the Nielsens than Morning Joe, its current morning show, which is much celebrated among Beltway insiders. Moreover, notes the insider, while Imus admittedly isn’t a financial-news expert, FBN could supplement his broadcast with regular break-ins from the world of business.
“Regarding the theory that Fox Business’ Imus strategy reeks of desperation, it is worth noting that the two sides were rumored to be in discussions as early as two years ago, when the channel was just starting up. A spokesman for Imus declined to comment.”
Read more here.
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Don Imus...just the guy I'm gonna tune in to hear insightful market commentary. Was Howard Stern unavailable?
I am a Imus fan. I will watch him every day for the full three hours no matter what channel he is on. I never did think his show was a good fit for the regular RFD-TV audience. I wish him and the Fox Business Network the best of luck and will tune him in the very first day he is on Fox. :grin: