Massachusetts paper expanding biz coverage

Aaron Nicodemus of the Worcester Telegram & Gazette writes Sunday about the paper’s plans to expand its business coverage.

Nicodemus writes, “Business Matters is adding new content online that will be available on Saturdays, and we are revamping content in the Monday print edition of the Telegram & Gazette. The Monday page will be redesigned and themed as Business Matters.

“Since Business Matters was launched in October 2011, Peter Cohan‘s Wall & Main column has appeared in the Sunday print edition of Business Matters, as well as on telegram.com. Starting tomorrow, his Monday column will appear in the print edition of the Telegram & Gazette as well. (His Wednesday column will continue to appear only online).

“Tomorrow we launch a new feature, called Business Monday. It is a story that looks ahead, examines business trends and generally gives readers something to think about at the start of the business week. Look for reporter Lisa Eckelbecker‘s Business Monday story tomorrow, about a local retail trend, in the Telegram & Gazette.

“Mitch Lipka‘s Consumer Alert column, which had appeared on the Monday business page, has been moved into the Living section of today’s Sunday Telegram. His column is paired with consumer news. It will now appear on Sundays.

“The comic strip Dilbert will remain on the Monday business page.

“In addition to the changes in print, we’ve made some changes online as well.

“We have launched a new Business Matters eEdition and cellphone/tablet application, or app. The browser version of the eEdition is available at telegram.com/businessmatters. If you have an iPhone or iPad, you can download the free Business Matters app at the Apple Store, under Worcester T&G.”

Read more here.