MarketWatch.com is adding a paywall, writes editor in chief Jeremy Olshan.
The base price is $19.99 a month, with a $22.99/month rate for MarketWatch and Barron’s.
Olshan writes, “Our subscription program will help us better serve you with more real-time, in-depth analysis, more personalized information, and deeper insights into what the news means for you and your money.
“MarketWatch’s business and journalism are powered mostly by advertising. Our audience of retail investors and professionals is desirable to advertisers not just for their demographics, but because when they’re reading MarketWatch they are looking for information and guidance on making smarter decisions with their money. We launch this membership program from a position of strength. This business is doing very well today. But building a community of subscribers will allow us to build on this success, diversify our revenue streams and secure our long-term future.
“MarketWatch’s journalism strives for objectivity. We’re also biased. Our coverage is skewed in your favor: We want our readers to succeed in business and life. We want to help you achieve greater financial freedom and security. We want to advocate for individual investors in a market that’s sometimes stacked against them.”
Read more here.