Markets Insider signs deal to boost revenue, increase load times

Hashtag Labs said Monday it signed a deal with Markets Insider, part of Insider, as an ad-tech services provider to increase its revenue and its load times, writes Tony Silber of Publishers Daily.

Silber writes, ” In hiring Hashtag Labs, the upstart publisher sought a partner that could enable it to maximize ad revenue while maintaining rapid page-load times and keeping the site clutter-free. Hashtag Labs’ platform, HTL BID, enhanced the site’s pre-existing ad infrastructure to achieve these goals.

“HTL BID says it offers a flexible, modern ad-loading system that alleviates the burden of managing ad technology from the publisher’s engineering team and offers many advanced capabilities, including turnkey header-bidding management, video ad management, ad-slot level controls to optimize for metrics like viewability, and more.

“‘We wanted to launch as digital natives, and advertising technology should never impair the user experience,’ said Sarah Malanoski, Markets Insider manager. ‘Which is why we are pleased to work with Hashtag Labs to help ensure that our ad stack operates as smoothly as possible. They offer sophisticated ad-tech solutions that help us greatly increase the efficiency and performance of our ad operations.'”

Read more here.