Media Moves

Marketplace, Westwood One launch “Marketplace Minute”

June 24, 2020

Posted by Mariam Ahmed

Marketplace and Westwood One have partnered to launch “Marketplace Minute,” a new 60-second audio economic news report.

The new venture is produced and created by Marketplace but will be distributed by Westwood One nationally on commercial radio, across major podcast platforms and as a flash briefing on Amazon Alexa devices three times each weekday.

Stories will focus on providing up-to-the-moment economic, money and business news. Also, Marketplace reporters will write and produce the segments, along with other members of the Marketplace editorial team.

“Now more than ever, it’s clear every American needs to understand the economic realities we face,” said Deborah Clark, senior vice president and general manager of Marketplace. “This partnership will help us realize our mission of raising the economic intelligence of the country by bringing new audiences to our storytelling. We’re in a critical time for smart, nonpartisan, solutions-based journalism, and we want to reach audiences where they are. To that end, commercial radio is a logical distribution extension.”

“Marketplace is one of the most respected names in business news, and we are honored to partner with them to support their important work,” added Suzanne Grimes, executive vice president of  marketing at Cumulus Media and president of Westwood One. “With crisp radio segments and easily accessible podcasts and flash briefings, our audience of more than 250 million monthly listeners can quickly access relevant and actionable news to help make smart financial decisions.”

 

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