Categories: OLD Media Moves

Market activity correlated with media coverage

Companies with a large amount of market activity are also companies with a lot of media coverage, according to recent HighBeam Research.

HighBeam Research calculated the amount of media attention each of the top 10 most active NASDAQ share volumes received during the past month to see how it compared to the company’s market activity. The share volumes were most active as of June 6.

Making headlines for various issues with its IPO, the No. 1 most active company, Facebook Inc., was also No. 1 in the media realm with 11,836 mentions over the past month.

It was followed by No. 3, Microsoft, with 2,192 mentions and No. 5, Intel, with 860 mentions. No. 6, Cisco, and No. 9, Oracle, came in with 687 and 594 mentions, respectively.

Here is what HighBeam found:

Company Media attention

1. Facebook 11,836

3. Microsoft 2,192

5. Intel 860

6. Cisco 687

9. Oracle 594

8. News Corp. 276

7. Zynga 219

10. Dell 84

4. Micron Tech 80

2. PowerShares QQQ Trust 10

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.