Categories: OLD Media Moves

"Mad Money" has cult following on college campuses

Joanna Weiss of the Boston Globe writes Sunday about the fact that Jim Cramer’s “Mad Money” show has a number of viewers on college campuses.

Weiss wrote, “But among college students, Cramer has developed a cult following since the show began broadcasting in March 2005. ‘Mad Money’ is CNBC’s top-rated show among 18- to 54-year-olds — something that surprised the show’s producers when they first noticed that college students were calling in. About 60 colleges have asked to be part of an occasional tour that has broadcast from Harvard, the University of Michigan, Columbia, Georgetown, and Boston College. The studio is in Englewood Cliffs, N.J.

“And for the host, who really is a crazed suburban father, this unlikely audience has led to a new sense of purpose. ‘This show has given college kids something to talk about with their parents,’ Cramer, 51, said proudly, a few hours before his BC appearance.

“He was perched in an armchair in a Charles Hotel suite, jumping up every few minutes to check market news on his laptop and talking with a missionary zeal. It’s college students, he said, who need him most.”