Media Moves

Latest Ad Age produced remotely

March 24, 2020

Posted by Chris Roush

Brian Braiker, the editor of Advertising Age, writes about how the publication’s latest issue was produced remotely.

Braiker writes, “This print issue of Ad Age that came out today was produced entirely remotely for the first time since I became editor three years ago. As the world adjusts to working from home to reduce the spread of COVID-19, the Ad Age team is no different. All of our reporters, editors, designers and producers (not to mention our sales, events and marketing teams) have been doing our part for the social-isolation cause. Putting out the fishwrap has been slower, yes, and logistically challenging. But fortunately, in our hyper-connected time, it’s been a pretty seamless transition.

“That wasn’t the case in 1945. As a rash of massive postwar labor strikes swept across the country, Ad Age found itself caught in the maw when 2,000 Chicago typographers’ union members voted to shut down the city’s printing industry. (Advertising Age was laid out and printed in Chicago at the time; eventually the main editorial operations would shift to Manhattan, though we still have a robust Chicago bureau.)”

Rad more here.

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