Job site Ladders Inc. launched a news section of its website on Tuesday covering workplace issues led by two well-known business journalists.
The site plans to publish five to a dozen pieces of content a day, including articles, videos, GIFs and fact cards about work.
Content will come primarily from its editorial staff of two reporters, two editors, a viral video editor and an editorial designer, with additions from some freelancers.
The editorial staff size at launch is eight people.
“We spend a third or more of our lives at work, yet office life tends to get treated as an afterthought,” said Ryan Sager, editorial director, in a statement. “We see the workplace as the day-to-day arena of human achievement, a place where small personal battles are won and lost every hour.”
Sager developed and launched Review, the popular WSJ Weekend section devoted to books and ideas, and he also worked at Time magazine and the New York Post.
Heidi Moore is the site’s editor in chief. She also formerly worked at The Wall Street Journal, and she launched the U.S. business section of The Guardian and then revamped business coverage at Mashable.
She will oversee the site’s daily reporting of news, profiles and features.
Ladders is not the only job site adding business and work-related content. Monster.com hired Money executive editor Margaret Magnarelli in 2015 to expand its editorial content, and LinkedIn has been producing its own content as well.
Ladders, which was founded in 2003, believes it’s strategy is different because it has a news-based model that will include daily news about the world of work in addition to coverage of important psychological studies, pop culture and celebrity, and sports as well as economics and social policy.
Stories from the website will also be delivered through the Ladders newsletter, which reaches nearly 10 million readers per month.