Jonathan Lansner, the real estate columnist and blogger at the Orange County Register, points out that the Los Angeles Times has folded its real estate blog, LA Land, into another blog.
LA Land has moved to a bigger, brighter, newer home. You can now find it in our Money & Company blog. You will still be able to find all the real estate news, foreclosures, and Hot Property pieces, but now in our uber-business blog.
We aren’t killing it, we’re merging with other business-related blogs. It’s a strategy that we have had a great deal of success with, gang blogging (see LA Now, Fabulous Forum or Hero Complex, named best blog at Online News Association this year). Three years ago, with a bunch of single-author blogs, only 4% of our site traffic came from our blogosphere. Today, it’s 20%.
I’ll miss you LALand. You were a great blog and I’ll definitely miss the musings of Pete, Pete, Lauren, Beef, Nelciso,Cal, and even Lefty. It is funny how, just like real folks during the recession, LALand is going to be bunking with friends (Petruno) to cut costs. Farewell.
The latest Los Angeles Times blog to fade away is L.A. Land, which never seemed to quite recover its mojo from last year’s departure of originator Peter Viles. When real estate reporter Peter Hong left the paper last month on a buyout, the blog became less necessary. Now what’s left of the real estate news and observations has been folded into Money and Company, the main blog produced by the paper’s business writers. … Back in April, based on these stats, L.A. Land was doing way better than most Times blogs.
Read more here.
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As a long-time real estate blogger, it is sad to see the disappearance of blogs like LA Land from 2 years ago. More recently, AOL folded its real estate blog into AOL Real Estate, and it seems like there are only a few remaining solid real estate blogs out there with a strong national or regional focus. It seems like real estate news is always just tucked away into the money sections of publications, and often gets lost.
Despite its impact on the overall economy, real estate seems to be a second class citizen as far as the major online and offline publications are concerned.