Media Moves

LA Times' biz section favored by readers

November 20, 2006

The Los Angeles Times business section is the most-favored section of the paper, according to a survey of readers and non-readers done by the FishBowlLA blog.

Los Angeles TimesThe blog stated, “The top two favorite sections were Business and Calendar, with ‘None’ tying for third with Sports. Real Estate and Op/Ed came in at a close fourth.

“Mostly people said they either read the sections they needed to read for their blogs/work or they read the sections that told them the most about the richest people in L.A.”

Later, the blog quoted some readers.

Chris Farnsworth, screenwriter and Business Section reader: “I’m continually surprised how much news is coming from this section that should have come out of the entertainment or local news teams.

“Maybe it’s more a reflection on me, but the dominant money-makers in L.A. — entertainment, real estate and tech — seem to be the dominant areas of interest for a lot of people. I don’t think this is just rich Westsiders, either. Everyone wants to know how they’re going to afford a house, or if they have one, how they’re going to afford their mortgage and property taxes. Everyone wants to know what the celebs are up to, and what did well at the box office. And everyone wants to know what cool gadgets and inventions are coming.

“L.A. is the center of the universe for all three of those areas, and the biz section’s coverage of them should be moved to the front page a lot more often.”

Read more here.

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