Keep it simple, stupid

Rich Heldenfels of the Akron Beacon Journal talks to Fox Business Network anchor Liz Claman, who explains her interviewing style.

Heldenfels writes, “When she went to CNBC, Claman said, her experience with business coverage had consisted of doing a single story about the demise of New Coke.

“‘But a good story is a good story,’ she said. ‘I started studying every day, every night. I would find out what stories were planned for the next day and submerge myself in the subjects.”

“She also took pains not to be overly studied. When NBC brought her to its cable-business channel, she said, ‘they were looking for someone who could talk to the average Joe. . . . I didn’t have to know everything. I just had to know what to ask. An interview doesn’t have to be ‘let’s see what Liz Claman knows.’ ”’

Read more here.