Categories: OLD Media Moves

Keep it simple, stupid

Rich Heldenfels of the Akron Beacon Journal talks to Fox Business Network anchor Liz Claman, who explains her interviewing style.

Heldenfels writes, “When she went to CNBC, Claman said, her experience with business coverage had consisted of doing a single story about the demise of New Coke.

“‘But a good story is a good story,’ she said. ‘I started studying every day, every night. I would find out what stories were planned for the next day and submerge myself in the subjects.”

“She also took pains not to be overly studied. When NBC brought her to its cable-business channel, she said, ‘they were looking for someone who could talk to the average Joe. . . . I didn’t have to know everything. I just had to know what to ask. An interview doesn’t have to be ‘let’s see what Liz Claman knows.’ ”’

Read more here.

Recent Posts

Economist’s Bennet, WSJ’s Morrow receive awards

The Fund for American Studies presented James Bennet of The Economist with the Kenneth Y. Tomlinson Award…

4 hours ago

WSJ is testing AI-generated article summaries

The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top…

5 hours ago

Cohen joining Bloomberg Tax

Zach Cohen is joining Bloomberg Tax to cover the fiscal cliff and tax issues on…

6 hours ago

Avila named interim editor for Automotive Dive

Larry Avila has been named interim editor for Automotive Dive, an Industry Dive publication. He…

6 hours ago

Reuters seeks a fact-checking editor

Reuters is seeking an experienced editor to take part in our fact-checking project and support the…

9 hours ago

Making financial news more accessible

CNBC Make It reporter Ashton Jackson writes about ways to make financial news more accessible to consumers.…

20 hours ago