JetBlue's problems change BusinessWeek's cover

Airline JetBlue’s recent problems — passengers were left on planes on runways for up to 11 hours last week during snow storms — caused BusinessWeek to make a last-minute change to this week’s cover, according to Reuters.

Robert MacMillan wrote, “BusinessWeek magazine’s March 5 edition, out on Thursday, features a cover story on its first-ever survey of companies that provide the best customer service.

“Until last week, JetBlue Airways Corp. was in fourth place, behind insurance provider USAA, Four Seasons Hotels and Cadillac.

“But BusinessWeek had to rethink its story after last week, when the airline canceled about 1,200 flights and left hundreds of passengers stranded on grounded aircraft because of an East Coast ice storm.

“Rather than dropping JetBlue from the package, BusinessWeek published the survey with the company’s name and related photos crossed out.

“On the cover, JetBlue’s name is struck out, with the department store company Nordstrom replacing it. Underneath the cover text presenting the top companies is a new line, added in a different typeface: ‘… And one extraordinary stumble.'”

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