OLD Media Moves

Jay Leno revs up show for CNBC

October 15, 2014

Posted by Chris Roush

Frank Pallotta of CNNMoney.com writes about Jay Leno’s new car-focused show that will debut on CNBC in 2015.

Pallotta writes, “The prime-time series will take viewers on a tour of Leno’s extensive classic car collection while also going over the car collector market and restoration projects, along with speeding through fun road tests.

“This will be the first time that Leno has been on TV since turning over ‘The Tonight Show’ to Jimmy Fallon last year, as well as his first foray into prime-time television since 2009’s ‘The Jay Leno Show.’

“The series will be a bit different than the current ‘throw tools at each other’ template of car shows, Leno told ‘Access Hollywood.’ Instead, it will focus on the love affair with automobiles.

“‘We hope to highlight the passion and the stories behind the men and women who made the automobile the greatest invention of the 20th century,’ Leno said in a statement.

“Last August, the network test drove the idea with ‘Jay Leno’s Garage: The Ultimate Car Week.’

“The special, which took place over Labor Day weekend, was a huge success — more than tripling CNBC’s audience from the year prior with 416,000 viewers.

Read more here.

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