Scott Donaton, the editor of Advertising Age, asks such a question and presents some pretty good arguments as to why a traditional print newspaper — even one like The Wall Street Journal focused on business news –might one day stop printing altogether.
“From that point of view, it seems batty to suggest that Dow Jones — despite its early aggressiveness and success on the web — should consider folding a 117-year-old print daily that has more than 2 million paid subscribers. But from a long-term, brand-centric perspective, it would be negligent for the committee not to crunch the numbers to determine when and if digital delivery will surpass the efficiencies of printing (at 17 U.S. plants) and distributing a paper product. The web has content as well as cost advantages, being a better tool for tracking stocks and breaking news.
“The Journal has a head start. It already has the largest paid-subscription news site on the web with more than 768,000 customers, and CEO Rich Zannino said a few months ago that he would reorganize the business ‘around markets rather than channels of distribution.'”
Read more here.
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