MarketWatch columnist Frank Barnako muses on his blog that Jim Cramer will be used by CNBC to build traffic on its new web site when it launches next week in the wake of his radio show going away.
Barnako wrote, “Makes sense to me after learning this morning that the Booyah-meister is ending his ‘Mad Money’ radio distribution deal with Westwood One by the end of the year.”
Later, he added, “Why not some Cramer, too? He’s the Howard Stern of business news. Sternâ€™s signing with Sirius boosted subscriptions. Cramer’s the same kind of act. Outlandish and extreme, with an enthusiastic audience.
“If I were in the programming meeting at CNBC, I’d want to have Cramer on the site. Remember Dan Dorfman on CNBC in the mid-90s? His stock picks drove viewership before his appearances and trading volume after it. Cramer on CNBC.com would be sure to pull people through the tollgates.
“A call for comment from CNBC has not yet been returned.”
Read more here. There’s also this post on TVNewser that states that the site will allow viewers to watch CNBC on their computers, and for $10/month, be able to watch CNBC’s US, Asia/Pacific and Europe versions.