Warner Todd Huston writes about the recent dsisclosure that CNBC‘s policy is to ban sources who appear on the air from appearing on other networks.
Huston writes, “So, if CNBC is purposefully excluding newsmakers that are set to appear at other venues, does CNBC expect those newsmakers to keep themselves exclusive to CNBC? Really? In THIS media climate? Doesn’t that seem a bit absurd in an era when striking when the iron is hot is the only way to play the game?
“So, this forces us to ask, if CNBC won’t book someone that intends to appear on other news outlets because what they have to talk about is in the news… might we find that CNBC is not keeping up with the news cycle?
“Might we find that CNBC’s viewers are getting slighted of happening news because of CNBC’s strict booking practices?
“Further, why does CNBC think so much of itself that it imagines it has the power to keep newsmakers from getting on as many outlets as they can to sell the points they are trying to push? The days of some reporter, newspaper, or other media outlet asking, ‘DO YOU KNOW WHO I AM?’ are long over, after all!”
Read more here.
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