Categories: OLD Media Moves

IS CNBC depriving viewers?

Warner Todd Huston writes about the recent dsisclosure that CNBC‘s policy is to ban sources who appear on the air from appearing on other networks.

Huston writes, “So, if CNBC is purposefully excluding newsmakers that are set to appear at other venues, does CNBC expect those newsmakers to keep themselves exclusive to CNBC? Really? In THIS media climate? Doesn’t that seem a bit absurd in an era when striking when the iron is hot is the only way to play the game?

“So, this forces us to ask, if CNBC won’t book someone that intends to appear on other news outlets because what they have to talk about is in the news… might we find that CNBC is not keeping up with the news cycle?

“Might we find that CNBC’s viewers are getting slighted of happening news because of CNBC’s strict booking practices?

“Further, why does CNBC think so much of itself that it imagines it has the power to keep newsmakers from getting on as many outlets as they can to sell the points they are trying to push? The days of some reporter, newspaper, or other media outlet asking, ‘DO YOU KNOW WHO I AM?’ are long over, after all!”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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