IBT Media has hired Marc Perton as editorial director of tech. In the newly created role, Perton will be in charge of IBT Media’s technology coverage and will develop new technology-focused websites.
In addition to the International Business Times, the company also operates the iDigitalTimes website.
He will be based out of IBT Media’s New York headquarters and will report directly to co-founder and chief content officer Johnathan Davis.
“As IBT Media develops its existing tech brands and expands by launching new sites within the vertical, we want to have a comprehensive approach to coverage for the ever-crucial technology beat,” said Davis in a statement. “Marc has a keen sense of audience development and critical eye for news. We’re thrilled to add him to our growing team.”
Perton will hire technology reporters to launch, steward, and build consumer-facing technology websites and will be responsible for planning, hiring, growing readership, and escalating the brands and online experience.
Perton joins the company from Havas Worldwide where he was a creative director of content. He has a deep history in digital news, having previously served as editor-in-chief of Engadget, director of content for GDGT, executive editor of online media for Consumer Reports and executive producer for Oxygen Media. Perton has also held positions at iVillage, Citi, United Online and Big Think.
