Insider promotes Peng to president

Barbara Peng

Barbara Peng has been named president of Insider Inc., reports Sara Fischer of Axios.

Fischer reports, “Peng most recently served as president of Insider Intelligence, the company’s research arm. She will continue to oversee Insider Intelligence, which Blodget says is a $60 million+ business, as well as Insider, the business and tech publication.

Peng has been with Insider since 2015. She’s been president of Insider’s research arm since 2017, and was responsible for overseeing the acquisition and integration of eMarketer in 2019.
Blodget tells Axios that Insider and Insider Intelligence will continue to operate separately. “Where it makes sense to collaborate, we will, but we can serve our clients better with focused teams.”
Insider Intelligence’s c-suite will continue to report to Peng. Moving forward, so will Insider’s c-suite. Insider’s corporate team, including CFO Steve Lagnado and CPO Margaret Bowani, will continue to report to Blodget, as well as its editor-in-chief, Nicholas Carlson. Peng will report to Blodget.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.