Jessica Davies of Digiday takes a look at Business Insider’s new Spanish edition.
Davies writes, “In Spain, BI’s partner will be its own parent company’s Axel Springer España.
“BI Spain will have 13 editorial staffers, including Axel Springer España staffers and freelancers, and 14 sales employees — three of whom will be devoted to BI and the rest from Axel Springer España, which publishes magazines in the motor, technology and entertainment sectors, including Auto Bild, Top Gear and Computer Hoy. Upday, Axel Springer’s news aggregator appthat comes installed on Samsung phones, is also included in the portfolio.
“The editorial staff won’t be starting from scratch. BI attracts an average of 200,000 to 300,000 monthly visitors from Spain to the English-language version of the site, according to Roddy Salazar, BI’s vp of international. The publisher has learned from experience that once it adds locally sourced, original content in the local language into the mix, that traffic figure multiplies by 10, Salazar said. He hopes the launch of the Spanish site will open the door to a Latin American audience, which would make it likely that the publisher invests there. As it stands, South Africa is next in line for a site launch.”
Read more here.
