The Financial Times has appointed Tia McPhee as global brand director to lead the work underway to establish a new brand marketing framework across the organization.
There, she will work on bringing alive the brand values of the company, supported by a global team based in Hong Kong, London and New York.
Her work will build on the recent launch of the FT’s new brand platform, The New Agenda, positioning the publication at the forefront of the debate about the disruption of established corporate and economic models.
Previously, McPhee served as marketing director at Tech Nation where she led the launch of the newly expanded organization and its initiatives to support digital entrepreneurs and promote the UK as a destination for digital innovation.
Additionally, she directed the global brand at the digital subscription sports broadcaster DAZN, recently ranked the world’s top revenue-generating sports app.
FT’s chief communications and marketing officer Finola McDonnell said: “I am delighted to welcome Tia to the team. She is joining the FT at a pivotal moment as we set the agenda for the next generation of business leaders. Her experience and passion for promoting factual content will be huge assets as we look to the next phase of growth for the FT.”
McPhee spent 12 years at the BBC in several marketing and strategy roles delivering award-winning campaigns. She was also behind launching the BBC’s first non-English language news channels in 28 countries, led promotional strategy across all UK news, politics and current affairs content before serving in the commercial arm of the BBC as the head of brand and global campaigns.
