Kayleigh Barber of Digiday reports about how Wired is using Black Friday and Cyber Monday to boost its circulation revenue.
Barber writes, “Beyond increasing the amount that the Condé Nast technology title earns off of referring its readers to various products to buy on the internet, Wired also made sure to capitalize on its readers propensity to spend by pushing its subscriptions business on them as well.
“‘With the amount of traffic that we were expecting this year, it was of heightened importance’ to figure out how to grow subscriptions revenue as well, said Scott Rosenfield, site director at Wired.
“As a result, Cyber Monday and Black Friday ended up being the second and third biggest days for subscription sign-ups of the year, respectively, with each being approximately three times the daily average for the month of November. The first largest day for subscriptions was Jan. 2, which a company spokesperson said was not for any single reason, but the beginnings of the corona-bump and the CES coverage driving conversions.”
Read more here.
