How virtual events has paid off for TechCrunch

Mark Stenberg of Adweek writes about how going to virtual events for all of 2021 has paid off for tech news site TechCrunch.

Stenberg writes, “The Yahoo-owned publisher is on track to record its best year of revenue in company history, an achievement in which its lucrative events business played a sizable role, said Joey Hinson, its senior director of operations.

“Overall, TechCrunch advertising revenues have risen 200% since 2019, and its number of subscriptions has nearly doubled since last year, Hinson said. The company declined to provide specific figures.

“By the end of the year, the publisher will have orchestrated eight events in total, in addition to its weekly recurring series, ExtraCrunch Live. Since last year, attendance to these virtual events has risen 77%, and sponsorship revenue has climbed 144%.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.