OLD Media Moves

How the WSJ is trying to attract more female readers

Ebony Reed, the new audiences chief at The Wall Street Journal, writes about the newspaper’s strategy to attract more female readers.

Reed writes, “Stemming from the event, senior Journal editors collaborated on a newsletter that launched in spring of 2019. At first, the newsletter was sent to a few hundred former Women in the Workplace attendees. Now, it reaches thousands of women each week with a curated selection of Journal stories across management, finance, technology, arts and culture.

“Building off this momentum, the Live Journalism team added a series of monthly events designed for professional women, tackling topics such as caregiving, the impact of racial reckoning on company culture and managing career pivots. These online gatherings included interviews and small group breakout sessions.

“‘As our live journalism moved into the virtual space, we saw a unique opportunity to reach a broader cohort of Journal readers who craved practical, tactical tips on navigating the current business and cultural climate, while looking for connection to one another,’ said Kim Last, live journalism & special content editor. ‘We designed our monthly series with these readers in mind. Our annual forum was redesigned to not only highlight sharp, newsmaking interviews but also cater to the topics female professionals care about, with the hope to generate fodder for connection.’

“Several of the women who attended those events were already familiar with the Women In newsletter, which is published on Thursdays and includes a short welcome every week by me or Nikki Waller, deputy coverage chief for corporate news.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Banking Times acquires The New Fiver

Banking Times has acquired the domain name "The New Fiver" for an undisclosed amount, aiming…

13 hours ago

Canadian Press hires Duggan as a reporter

The Canadian Press has hired Kyle Duggan as a reporter. Duggan has been an Ottawa-based reporter for…

19 hours ago

Bloomberg Media launches Bloomberg Live Q&A

Bloomberg Media is starting a new service called Bloomberg Live Q&A, an audio-based platform that…

19 hours ago

Miao to cover China economy for WSJ

Wall Street Journal reporter Hannah Miao is moving to Singapore to cover the China economy.…

2 days ago

FT taps Foy to cover European banking

Financial Times reporter Simon Foy is now covering European banks. He has been covering accounting for the…

2 days ago

Debtwire seeks a private credit reporter

Debtwire, the leading provider of global fixed income news, analysis and data for more than…

2 days ago