How the WSJ has attracted young readers

Dory Carr-Harris, the young audiences editor at The Wall Street Journal, writes about the paper has attracted young readers.

Carr-Harris writes, “Our team’s core mission is to create an inclusive news environment where people under 35 could see themselves reflected in the content, so when the pandemic began, we felt it was important to document how it affected young people’s decisions in life and work such as growing a family, buying a house, exploring new jobs, going back to school, reassessing their finances and navigating campus life safely.

“The key to reaching our audience is to meet them where they are consuming content. That is why we continue to experiment with different mediums, platforms and storytelling tools that provide information in innovative and easy-to-consume formats.

“Focusing on the needs of our audience is key. In the chaotic news environment that emerged during the pandemic and the presidential election season, what immediately stood out was a need to help our audience quickly identify stories that had the biggest impact on their lives.”

Read more here.