Devon Glenn of SocialMedia.com writes about how the Financial Times was able to garner 1 million followers on Google+ since it started posting content on the site in November.
What did you do to attract so many followers?
From the start, we’ve listened to our followers very closely to understand what kind of features they want to see on the platform. This means analyzing what content drives sharing, +1′s and comments. We also make use of the highly visual nature of Google+ when deciding what to post. We are fortunate to have a rich stream of visually stunning content from our correspondents around the world to share with an interested and engaged audience.
Google+ also features prominently on FT.com articles, allowing visitors to share content on whatever social media platform they choose (including Google+, Facebook, LinkedIn and Twitter).
How did you use Google+ to personalize content for specific audiences?
Across most social media platforms, the FT varies the type of posts it makes, interspersing core FT content with questions to our fans, photos from the FT, videos and insights into our work.
Over one million Google+ users have added the FT to their circles, meaning they decide what content they want to see on their page. Google+’s personalization tools are particularly strong.
Read more here.
The U.S. ambassador to the United Nations has lambasted Russia over its continued detention of…
Wall Street Journal editor in chief Emma Tucker sent out the following on Thursday: Today we announced…
Clare Malone of The New York writes about Hunterbrook, which is using reporting from journalists to…
The Hollywood Reporter awards editor Tyler Coates is leaving the news organization. His last day will be…
Laura Purkess has been promoted to consumer features editor at The Sun. She will maintain…
Pat Ferrier, senior business reporter at the Coloradoan in Fort Collins, is retiring after 23…