How the cannabis beat is different than other biz beats

Longtime business journalism Debra Borchardt writes for TheStreet.com about her website Green Market Report, which covers the cannabis industry.

Borchardt writes, “Covering cannabis has been absolutely amazing. The CEOs are accessible and the companies open their doors widely. The excitement of all these startups is palpable.

“There are also lots of women in the industry. During all my years on Wall Street, I was frequently the only woman in any given meeting. In the early days of the cannabis industry women owned 30% of the companies. Women were having a hard time breaking the glass ceiling, but the grass ceiling was an easy one to penetrate.

“A couple of years ago, as a freelance cannabis reporter I became frustrated at not being about to cover cannabis companies with the seriousness I felt they deserved. Most mainstream media only wanted broad stories that skimmed the surface with a silly pot pun title to boot.

“That lack of smart financial reporting on cannabis caused me to create the cannabis financial news website Green Market Report. With my partners Cynthia Salarizadeh and Vince Pitetti, we created a media company that is almost two years old and has been covered by other news outlets around the world.”

Read more here.