Edmonds writes, “The Globe is a clear leader in digital-only subscriptions among regional newspapers with more than 200,000. Its audience staff meets with STAT’s monthly to compare notes, but big differences in the publications make comparisons difficult. For instance, the Globe is having success with introductory discounts as deep as $1 for six months, but Berke said that would not be a match for his largely professional audience.
“The two can use each others’ stories — the Globe picks up STAT content particularly for its print edition, and STAT runs some Globe stories, especially business coverage.
“STAT’s takeoff has been smooth, the Globe’s bumpier with some major snafus changing circulation vendors and resizing printing operations. ‘We made a lot of mistakes,’ Henry said.
“Keeping STAT separate has turned out to be the right call, she said. ‘The culture of a 140-year-old organization is not what you need for a digital startup. It’s a different tempo.'”
Read more here.
The Wall Street Journal is looking for an editor to lead its coverage of logistics…
The Wall Street Journal seeks an enterprising and ambitious reporter to cover the intersection of…
The Wall Street Journal is seeking a reporter in Washington, DC, to chronicle one of…
Reuters has hired Wall Street Journal reporter Anna Hirtenstein. She will start next month. Hirtenstein has…
Caroline Gage, head of the Americas for Bloomberg News, sent the following announcement to staff:…
Forbes senior editor Amy Feldman is now covering health care. She had been covering industrial innovation and…