OLD Media Moves

How Quartz is using membership to fund journalism

Quartz

Aisha Majid of The Press Gazette writes about how Quartz is using a membership model to fund its journalism.

Majid writes, “While on the face of it Quartz’s membership programme might more closely resemble a subscription (the content is behind a paywall), Frick says that the publication’s relationship with readers is more than just transactional.

“‘The relationship that Quartz had with readers – especially email readers – made it feel like there just was a bit more of a bond there. The way that Quartz emails had been written made it feel like there was a more personal relationship.’

“That personal relationship says Frick really came to bear last year: the announcement that the publisher’s CEO was buying out the company from Japanese owner Uzabase led to Quartz’s best day for new conversions.

“‘That really unlocked something that we had been thinking about before but that we were really able to live into as an independent company which is that we were focused on a different approach to business,’ says Frick. ‘The mission statement of ‘make business better’ was to connect for our members that feeling that yes, they are subscribing to journalism and to us but also that they’re given purpose by the work we do.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Debtwire seeks a private credit reporter

Debtwire, the leading provider of global fixed income news, analysis and data for more than…

5 mins ago

BNN Bloomberg anchor Kanwar is departing

Amber Kanwar, an anchor for BNN Bloomberg in Canada, is departing at the end of…

13 mins ago

Moody’s promotes Kantrow to editor in chief

Moody's Ratings has promoted Yvette Kantrow to senior vice president and editor in chief. She has been…

18 mins ago

Politico reporter Fieseler departs

Politico reporter Clare Fieseler is leaving the news organization to take on some ocean reporting projects. She…

22 mins ago

WSJ’s Eisen to write book about the mortgage market

Wall Street Journal reporter Ben Eisen has signed a contract with Norton to write a book about…

2 hours ago

Reuters hires Krishnakutty as a news producer

Reuters has hired Pia Krishnakutty as a news producer. She has been at The Print as a…

3 hours ago