OLD Media Moves

How one entrepreneur is creating biz news aimed at black professionals

July 12, 2018

Posted by Chris Roush

Kori Hale

Adedamola Agboola of Black Enterprise writes about Kori Hale and her company CultureBanx, which is providing business and financial content aimed at black professionals.

Agboola writes, “A year after joining Cheddar, she resigned to launch CultureBanx, which she describes as the ‘perfect amalgamation between Bloomberg and Black Enterprise that’s never existed.’ The minimalistic website explains some of the most high-profile financial news stories of the week in short-form, 300-word articles. The media startup publishes a weekly newsletter, sent directly to subscribers’ inbox. Hale also voices a daily 90-second audio news brief breaking down economic and financial stories into easily digestible market news.

“‘I am trying to reach all black professionals that care to see not just themselves in the content but care to see a change in their community in the way that business news is delivered to them,’ Hale said. ‘Black and brown kids grow up in communities every single day where they have no idea how the financial markets shape their world. And they’re not engaging with the traditional media that’s out there, broadcast or print, because that traditional media is not trying to engage them. Only CultureBanx is saying, ‘Hey, yeah we listen to Migos too. Let me tell you how this Migos song actually relates to this Tesla story. Let’s talk about how 2 Chainz’s song relates to what’s going on in the Dow today and why this matters to you.’'”

Read more here.

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