Brian Stelter of The New York Times writes about how traditional print media organizations such as Thomson Reuters and The Wall Street Journal are now pushing into video production as well.
“‘We’re not trying to be a cable channel,’ Mr. Murray said Friday in a telephone interview. ‘What we are trying to do is to serve our readers in any media and on any platform that they want us on.’
“The vast majority of Internet video consumption is on demand and will almost certainly stay that way. Only 5 percent of The Journal’s video traffic goes to its live streams, Mr. Murray said.
“But ‘news is inherently live, so being able to cover live events is important,’ he said.
“Live segments also double as on-demand segments, since they are recorded and reposted later. Mr. Murray said, ‘Even the people who watch it later appreciate that it was live; it adds to the verisimilitude of the video.'”
Read more here.
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