Categories: OLD Media Moves

How Monsanto manipulated journalists covering the company

Cary Gillam writes for The Guardian about how chemicals company Monsanto would manipulate the journalists covering the company.

Gillam writes, “We recently learned that a young woman falsely posing as a freelance BBC reporter at one of the Roundup cancer trials was in fact a ‘reputation management’ consultant for FTI Consulting, whose clients include Monsanto. The woman spent time with journalists who were covering the Hardeman v Monsanto trial in San Francisco, pretending to do reporting while also suggesting to the real reporters certain storylines or points that favored Monsanto.

“Lawyer Tim Litzenburg, who represents several plaintiffs suing Monsanto over claims Roundup causes cancer, told me that he has traced what he calls a ‘dark money project’ by Monsanto aimed at winning favorable public opinion. The project includes planting helpful news articles in traditional news outlets; discrediting and harassing journalists who refused to parrot the company’s propaganda; and secretly funding front groups to amplify pro-Monsanto messaging across social media platforms.

“‘We now know they had pet journalists who pushed Monsanto propaganda under the guise of ‘objective reporting,’’ Litzenburg, a partner with the firm Kincheloe, Litzenburg & Pendleton, told me. ‘At the same time, the chemical company sought to amass dossiers to discredit those journalists who were brave enough to speak out against them.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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