Brian Stelter of CNNMoney.com writes about how Fox Business Network hopes that hosting the Republican presidential debate will help grow its audience.
Stelter writes, “Fox Business isn’t as well-known as CNBC, which is why it is promoting a channel finder tool on its web site. But its bigger brother network is helping to get the word out about the debate. And Fox’s web site is live streaming it for free so that people who don’t have the channel can watch.
“Fox ‘gets to show off its talent immediately after its main rival is perceived to have stumbled,’ Hennessey said.
“Lou Dobbs will anchor live coverage in between the two debates, Cavuto will anchor right afterward, and John Stossel will have a special edition of his show at midnight.
“The network is also running ads for a new season of its highest-rated show, the documentary series ‘Strange Inheritance,’ during the debate and premiering four new episodes the next night.”
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