How Forbes adjusted during the pandemic

The Forbes staff talked about how they have adjusted during the pandemic.

“You must cut through the fog,” said chief content officer Randall Lane, “deliver the truth, and find news ways to engage.”

Added executive editor Kerry Lauerman: “We saw early on how quickly the news cycle was moving, so we doubled the size of our news team, and we tripled the number of our page views.”

Forbes also launched a daily Instagram series called “Ask the Expert,” which on average had 65,000 views. And it now has 55 virtual experiences between now and the end of the year.

In addition, the revenue goal for Forbes Shopping was exceeded by 100 percent in the second quarter.

To listen, go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.