How Forbes adjusted during the pandemic
The Forbes staff talked about how they have adjusted during the pandemic.
“You must cut through the fog,” said chief content officer Randall Lane, “deliver the truth, and find news ways to engage.”
Added executive editor Kerry Lauerman: “We saw early on how quickly the news cycle was moving, so we doubled the size of our news team, and we tripled the number of our page views.”
Forbes also launched a daily Instagram series called “Ask the Expert,” which on average had 65,000 views. And it now has 55 virtual experiences between now and the end of the year.
In addition, the revenue goal for Forbes Shopping was exceeded by 100 percent in the second quarter.
To listen, go here.