How CNBC’s Eisen fought to cover undercovered companies

Sara Eisen

Christine Michel Carter of Forbes.com interviewed CNBC anchor Sara Eisen about her career.

Here is an excerpt:

Carter: Name a specific incident or project in your career which you feel transitioned you from being in a supportive role to a true change agent.
Eisen: My earliest breakthroughs at CNBC came in the form of guest bookings. I fought to cover companies and CEOs that had either never come on CNBC before or had been less covered. I helped build relationships with important companies like Coke, Mondelez and Nike – companies that are now prominent in the news cycle and that we now have more interviews with. One of CNBC’s greatest strengths is that anyone in business, economics and finance must come on our network if he or she has a message to send global Wall Street. Whenever I can contribute new ideas and deliver unique guests on that front, I feel that I am helping us win.

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.